On the 24th of April 2018 BIKE ROOM held its Grand Opening in Täby Kyrkby, north of Stockholm, Sweden. The founder and owner Joakim had seen the need for a local service depot and shop, serving the growing number of cyclists in the suburb pearl, by locals referred to as ‘Kyrkbyn’. Originally from Gotland, the value of acting local was always close to Joakim’s heart. Combined with 2o years in the bike industry, making it personal is key to Bike Room’s success. The first season has proven the need for the next generation bike store, focusing on bike service programs and specializing in electric bikes. The Bike Room family now aims to grow in the Stockholm area, based on personal experience from e-bike commuting between Täby Kyrkby and Stockholm city center in 45 minutes. "With e-bikes", Joakim says, "we are faster than the train, more sustainable than the car and above all contributing to a feelgood lifestyle."